Featured Presentation

With nearly half of shoppers agreeing that they are open to buying new and different products we explore what shoppers think  of new brands.

Find out more about shopper attitudes around brands and private label

Presentations

19/07/2019
In the third of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards experimentation
03/07/2019
With nearly half of shoppers agreeing that they are open to buying new and different products we explore what shoppers think of new brands
15/03/2019
Find out more about shopper attitudes around brands and private label

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.